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7th Year Nr. 73 - Sunday, December 15th 2019.

Travel Industry

Vicky Morrison


By Vicky Morrison


Lode BeckersAt SITE Belgium’s first 2009 ‘Meet and Lunch’ at Brussels’ Diamant Centre the 10th of February, international banking specialist and management consultant Lode Beckers challenged all those present to meet the crisis head on and see it as an opportunity to become smarter and more focussed.

He attributed the crisis to a ‘general breakdown of values’, where widespread greed and a ‘profits is everything’ mentality amongst business leaders has eroded the more traditional values of ‘honesty, transparency and concern for all involved’. He predicted that while the banking crisis could be over by 2010, the economy at large was unlikely to recover before 2012.

The meetings and events industry will be hit particularly hard, and suffers from a ‘perception problem’, Beckers believes. Whilst those in the industry firmly believe that meetings and incentives are a ‘necessity’, for many companies, they are non-essential frills and are the first things to be sacrificed when budgets are cut.

Doing business face to face is irreplaceable, Beckers believes. It provides a foundation for good working relationships and mutual trust. The challenge for all those in the MICE world is to hammer this message home. And there is no better way than to lead by example. ‘This is the time to get in touch with your clients. You should be taking them out to lunch every day. We mustn’t get scared. This is no time to hide behind your computer screen. It is up to meetings industry professionals to convince companies that what they offer, face-to-face contact, is essential.’

Beckers also advised companies to see the extra time the downturn provided as an opportunity to get basic administrative tasks done for which you are usually too busy. Key tips included:

  • Clear out your dusty filing cabinets.
  • Close unnecessary bank accounts and collect outstanding debts.
  • Carry out an ’80/20 analysis’: 20% of your clients will be providing you with 80% of your income. Work out who they are and focus on them!
  • Do a ‘wallet analysis’: work out which companies have money to spend now and who will have money looking forward. Develop criteria, make a list and work on the top 20.
  • Consider reducing your foreign currency exchange rate exposure.
  • Look at your organisational set-up: now is the time to look at the way you assign tasks and see if it can’t be done more efficiently.
  • Read those studies you never have time for, go on that course (even if you have to pay for it yourself!)

Lode Becker’s message was in a nutshell ‘be smart’. By viewing the current crisis as a good time to take stock, catch up, improve efficiency and work with the clients who really pay the bills, we could all wind up benefiting from it in the long run.

The next SITE ‘Meet and Lunch’ will be on May 12th.
More info


The UK and Iceland are suffering particularly hard in the current recession. But with unprecedentedly advantageous exchange rates and suffering tourist industries desperate for bookings, these countries, once disregarded by MICE operators for being too expensive, are worth looking at again.

IcelandAnouk Carryn from ACTE Travel and Events has been taking a fresh look at Iceland. ‘It’s an attractive destination, but in the past if you presented a client with the choice between a sun-destination like Thailand and Iceland, which always came in at a much higher price, Iceland would be scrapped every time. But now, I’m putting Iceland back into proposals again. It’s been out of reach financially for so long that it now comes over as a ‘fresh idea’.”

Unlike bankrupt Iceland, the British government has been able to step in to save British banks. Nevertheless Britain has been plunged into the deepest of recessions with its housing market crash and mass-redundancies reducing it to a nation of worried individuals who are cutting out restaurant visits and holidays, and whose companies are cancelling out-of-house meetings.

You can’t switch on the news without hearing at least ten mentions of the ‘financial crisis’, but if we feel unstable here in Belgium, the situation in Britain is very much worse. If you cross the channel and go into any British high street, you can see and feel it. Winter sales saw prices of almost everything slashed by up to 80%. Hotels are facing months of empty beds and a double room in Central London with breakfast can now be booked for just £35.

UKFurthermore, the euro has been hovering between €1 and €1,15 to the £ since December, making once-expensive Britain feel like a bargain to euro zone residents. Both ferry companies and airlines are reporting a surge in business. P&O Ferries described it’s Calais-Dover route this January as ‘a madhouse’ and British Airways have reported that their figures for the first months of 2009 show a 30% increase in economy passengers from Europe to London compared to the start of 2008.

VisitLondon’s Event Solutions team have confirmed the trend: “We are finding a similar number of enquiries are coming through, but fewer confirmations, and a shift from UK to European enquiries.”

Think of Britain in MICE terms, think of a luxury Castle Hotel and outdoor team-building amongst rolling hills and oak trees. Expensive, high quality UK destinations that for the last few years have been too expensive to propose are now in reach. The UK is a buyers market and we have the exchange rate on our side. 2009 will certainly be the year to negotiate yourself a UK bargain.


Many MICE industry professionals may be inclined to see Internet social networking sites as a threat to their core business. But Internet communication specialist Jeroen Derynck called on the 17th of February MPI delegates to embrace internet progress rather than fearing it. 

For business contacts, Linkedin is currently the best site, believes Derynck, who advises that around 15-30 minutes of monkeyupkeep per day is enough to establish this medium as a valuable networking tool. The key value of social networking sites is to gain access to contacts outside your field of expertise; people with different perspectives can often contribute valuable ideas to your business, and can connect you to valuable leads.

The days were ‘having a website’ was enough are firmly behind us, Derryck believes. The best companies’ websites are increasingly becoming interfaces, where customers are actively welcome to participate. A blog, linked to a social networking site, can function very well as your website, fostering two-way communication and the spontaneous exchange of ideas.

You should look at the quality of your contacts and not just the quantity, he suggested. The main thing to be aware of is your digital footprint, which is as good as impossible to erase – so keep things professional and be sure to separate your business life from your personal life online, by using Linkedin for the former and Facebook for the latter, for example.

Hot new Internet trends to watch include person-to-person banking sites like ‘Zopa’, the information-exchanging network ‘Twitter’ and the use of computer-plug in ‘pokens’ instead of business cards.

More info: Jeroen Derynck
The Thinking Ape


A mix of 40 corporate planners and incentive agents found themselves in the heart of Brussels on 29th January in response to the annual invitation by the Lucien Barrière Hotels & Casinos group.
Originality, innovation and tradition were the main ingredients of this soirée organised at ‘l’Atelier des Chefs’ (Rue des Chartreux, 1000 Brussels) by Mathilde Rose, Mice Sales Manager LB.
The aperitif made way for a presentation about the hotels and the introduction. We learned about the total renovation of Lucien Barrièrethe Gray d’Albion and the expansion works at Cannes’ Majestic, the imminent opening of the NAOURA Barrière (Hôtel et Ryads) at Marrakech and the future complex at Lille due to open by end 2009/early 2010.

The soiréé was extremely pleasant, with chefs at demonstration tables showing off the flavours of Morocco, Normandy, Bordelais, Brittany and other Lucien Barrière group destinations.
The traditional and generous tombola was well received and made some of us very happy indeed.
And last but not least: everyone received both the savoury and the sweet recipes presented during the evening in his inbox!
Thank you Mathilde, we will be back!



The focus of MPI Netherlands’ 7th Annual Conference in Rotterdam this February was on branding. Netherlands Chapter president Ruud Janssen re-emphasised the importance of both networking and education. ‘We should always be asking the same questions; how do you approach your target group, what media do they consume and where do their educational priorities lie?’

SEAT Netherlands Sponsoring and Event manager Friedo van Gelder led an enlightening session on the power of unforgettable brand experiences, including ways to achieve these via events. Follow-up speaker Jan Rijkenberg of Amsterdam creative consultancy BSUR also noted the shift in branding trends from simply telling customers about a product towards enabling them to experience it for themselves.


At its January 27th Press Conference, Carlson Wagonlit Travel announced robust 2008 results in the Benelux, despite the economic downturn. Whilst it experienced a fall in sales of 10.6% in December 2008, a strong start to the year meant that overall, 2008 sales were down just -0,5%. This compares favourably to the other two big international players, BCD and AMEX, who experienced steeper falls in year on year sales of -5.7% and -7.1% respectively.

CWT attributes its steady performance to its diversity. It is the only Belgian player to operate in all 4 key travel markets: Leisure, Business, MICE and Broker. Indeed it is in the last of these that CWT has experienced important planegrowth, as Travel Agencies increasingly give up their IATA licenses and turn to flight brokers to handle their flights. This diversity means that there is also a good seasonal spread in terms of workload, with the peak business travel season coinciding with low season in the leisure market, for example.

Another key factor in CWT’s success is their high proportion of business from European Commission and Government contracts; sectors in which executives continue to purchase more expensive, Business Class tickets, whilst the overall market trend shows mass downgrading to Economy.

Train bookings have grown steadily over the last 3 years, as Thalys and Eurostar overtake air travel as the perceived most efficient way to get from Brussels to Paris and London city centres. Passengers are still flying to London, however; it remained CWT’s top European destination in 2008. Demand for Barcelona rose sharply, seeing it move from 6th place in 2007 to 3rd place in 2008. On the intercontinental routes, New York remained the most popular, whilst both Hong Kong and Beijing retained their top-5 positions. For the business market therefore, flight patterns have remained relatively stable.

employeesA small but significant shift in Belgium’s airline market has been made by Jet Airways, who are slowly but surely winning market share having achieved 2.05% in 2008 as opposed to 0,57% in 2007.

Solidarity Plan launched for CWT staff
Despite holding up well in the current climate, CWT is thinking ahead. Their 2009 strategy presentation is littered with words like ‘modesty’, ‘flexibility’ and ‘adaptation’ and it is in this spirit that their ‘Solidarity Plan’ was presented to staff last September.

The ‘Solidarity Plan’ aims to avoid redundancies and minimise salary loss for CWT’s employees. All employees were asked to move from a 36.5 hour to a 35 hour working week without a corresponding salary loss (for this measure CWT receives a government subsidy) and were then asked to sign up to one of 3 new flexible measures. They were given the choice of:

  • Moving to an 80% work regime using the government’s ‘tijdscrediet’ system, where the drop in salary is largely compensated for by a government subsidy. The way in which this 80% was taken was also left flexible; the high proportion of female employees, for example, are free to choose to stay at home in the school holidays rather than always taking one day off a week.
  • Taking up to 40 days of unpaid leave per year.
  • Voluntarily giving up their 4.51% index-linked pay rise by agreeing to give back 5% of their salary. In this way, employees’ salaries do not rise but also, when tax is taken into account, barely fall.

The plan has been an overwhelming success, with 75% of employees already signed up to one of the 3 options. By opting for this approach, CWT hopes to retain its experienced staff through the crisis and then return to 100% employment again when the economic downturn ends.

5 tips for saving money on business travel
CWT is unsurprisingly trying to fight the trend amongst businesses to travel less. It suggests that 20% of a company’s travel budget can be saved without significant loss of comfort by following these 5 tips:

  1. questionNegotiate deals with suppliers. Hard dollar discounts of around 11% should be achievable in the current market, as well as soft dollar benefits like upgrades and free breakfasts. Shop around and play one supplier against the other.
  2. Book well in advance. We all know that the earlier you book a flight, the less you pay. But even with the relatively last-minute decisions common to business travel, improvements can be made. Booking a flight just two weeks in advance of travel can make a significant difference to the airfare; from then on the cost of travel rises by approximately 2% for each day closer to the departure date.
  3. Book via a TMC. With their ability to negotiate bulk discounts, CWT claims that a TMC can save a company 11% on air fares.
  4. Use a SBT (Self Booking Tool). This can be implemented by your TMC and can save you 5% due to reduced agency costs and the ‘visual guilt’ of an executive who can see how much money he saves by booking in advance.
  5. Adjust or fine tune your travel policy. 8% savings overall can be achieved by adjusting the threshold for business class on flights from 4 hours to 7 hours: a staggering 35% can be saved by adjusting the threshold for business class from 4 hours to economy only.

CWT argues that now, of all times, it is the moment for more, not less face to face contact with clients and prospects; and with many of your competitors staying at home, you should doubly reap the benefits of continuing to travel.


Scotland’s 2009 Homecoming year was firmly in the spotlight at a Scottish-themed press lunch hosted by BMI and Experience Scotland on January 22nd. In the bright, tropical-plant filled atrium of Brussels’ Radisson SAS Royal Hotel, kiltbagpipes serenaded the arriving guests and a harpist accompanied a lunch featuring Scottish scallops, smoked salmon and of course whisky.

2009 is the 250th anniversary of iconic Scottish poet Robert Burns’ birth, and Scotland is using this milestone to encourage those with Scottish blood or anyone who feels an affinity to Scotland to ‘come home’ for a visit in 2009.

BMI, who operate direct flights from Brussels to Edinburgh, was upbeat about its prospects for 2009. “We are finding that the short haul market is holding up well”, said Guy Ceunen, BMI’s Sales Manager for Belgium and Luxembourg.  “In January 2009, overall passenger numbers are even up slightly on last year, whilst February remains stable. And with Terminal 5 reducing the pressure at Heathrow, BMI can now offer a much smoother through-flow for its Heathrow passengers.”

Sadly, this spotlessly organised event was once again marred by no-shows, resulting in a whole large table laid for a feast but with no one to partake of it.


Launch of new look Thalys
Thalys has a new look. As well as a redesign of both interior and exterior of its trains, the company has introduced Visit the Thalys
Click here
new uniforms and new on-board catering. The changes mark the start of the final phase in Thalys’s ‘Metamorphosis’ project, which began in 2008 with the introduction of ticketless travel for all passengers and a WIFI network on all trains, and will end with the opening of new high speed routes in Belgium and Holland. This will mean that by the end of 2009, Amsterdam and Cologne will be accessible in around 3 hours15 minutes from Paris, and in around 1 hour 45 minutes from Brussels.

2009 Brussels Card covers 5 new venues
The Brussels Card, 11,000 of which were sold last year, works like a passport, giving the holder free access to public transport and museums, as well as discounts in restaurants and shops, for a period of 24, 48 or 72 hours.

Since January 2009, five new free-admission venues have been added to the card: the Porte de Hal, Wiels centre for contemporary art, all temporary exhibitions at the Botanique, the Bibliotheca Wittockiana and the must-see Magritte Museum, which opens on 2nd June.

Pioneering spirit invoked on renovated Club Med 2 cruise ship
Interior architect Sophie Jacqumin sought inspiration from the adventurers of bygone days when re-designing the majestic interior for Club Med’s five master, the Club Med 2. Exclusive suites, a new spa, personalised service and free champagne in the evenings set the tone for its luxurious 2009 reincarnation. Around 34% of the ship’s 400 passengers are typically business clients in search of an upscale location with a personal touch.

Club Med

BCD Travel faces downturn with job cuts and new initiatives
BCD Travel has announced that a steep drop in bookings will result in around 20 job cuts in Belgium. The cuts come in addition to the cost-saving measures taken last year, where staff were asked to choose from a series of hour-reducing options.

As well as slimming down, the company is developing a number of new commercial initiatives, including a new Business Travel Center in Mechelen, to which 9 head-office staff will be relocated.

ETC launches free Trend Watch service
The European Travel commission has launched a new website aimed at destination and travel-trade professionals marketing tourism into and within Europe. The site offers high quality market intelligence on trends in internet usage by tourists all over the world, and includes a graph service to compare data from individual tourism markets.


SAS Group restructures
SAS has announced ‘Core SAS’, a far-reaching restructure aimed at restoring the group’s profitability after a 260 million euro loss last quarter. The group will shed 3000 jobs directly, and a further 5,600 employees will leave as part of operations that will be divested or outsourced. ‘Core SAS’ is built on five core principles:Scandinavian Airlines

  • Focus on the Nordic home market
  • Focus on business travellers and a strengthened commercial offering
  • Improved cost base
  • Streamlined organisation and customer orientated culture
  • Strengthened capital structure
CEO Mats Jansson believes that ‘a renewed strategic approach is needed to address one of the most severe economic declines we have ever seen’, and promised ‘a new focus on what we do best: serving our Nordic home market and our core customers, business travellers.’

Emirates operates first ‘green flight’ to San Francisco
December 2008 saw the launch of the world’s first cross-polar ‘green flight’ from Dubai to San Francisco.

Operating airline Emirates worked closely with government agencies in Dubai, Russia, Iceland, Canada and the United States to plot the flight, the most environmentally-sophisticated route and trip possible to help save an estimated 2,000 gallons of fuel and 30,000 pounds of carbon emissions on the 16-hour non-stop service.

The inaugural green flight demonstrated multiple fuel and emission-saving measures including:

  • Specially washing the aircraft pre-flight to minimize drag.
  • A pre-planned priority departure route out of Dubai allowing the aircraft to reach its optimum cruise altitude as efficiently as possible.
  • A preferred route over Russian and Canadian airspace using the most efficient path, taking into account prevailing winds and the aircraft’s weight.
  • The aircraft tracks close to the North Pole following extensive work by Emirates and aircraft manufacturers to open this new routing.
  • Optimal routings for arrival in San Fransisco to minimize fuel burn.
  • Minimal thrust use on landing and a single-engine taxi to its gate.
  • All on-board glass, newspapers, aluminium and paper are collected for recycling.

New flight time rules of no benefit to passengers
Air PortugalProposals to reduce the maximum number of hours worked by airline pilots and cabin crew are unjustified and provide no benefit to airlines or the safety of their passengers, according to the European Regions Airline Association (ERA).

The European Aviation Safety Agency (EASA) recently published a study by consultants recommending that the current EU-wide regulation concerning air crew Flight Time Duty and Rest Limitations should be revised to reduce flight and duty times. “European air safety standards are already comparable to the best in the world” says ERA Director General Mike Ambrose.  “The report makes little attempt to provide safety evidence to justify its recommendations to revise the current flight time limitation rules.”

A typical working week for an airline pilot flying intra-European routes is currently 18-20 hours per week, of which 11-12 hours constitute actual flying time [Source: ERA airline data].  This compares to an average European employee whose working week is around 40 hours while the maximum working week for medical doctors in Europe is set at 48 hours.

One world marks alliance’s 10th Anniversary
The international airline alliance oneworld marked the 10th anniversary this February. Since its launch, oneworld’s member airlines have expanded from 5 to 10 – soon to be 11 when Mexicana joins – and currently operates around 8500 flights per day.

Swiss introduces ‘Suite above the Clouds’
SWISS will be gradually introducing a new First Class cabin from this spring onwards. The centrepiece of the new cabin product is the new SWISS First Seat, which can be individually adjusted to travellers’ specific needs and features adjustable sidewalls, an optional guest seat and a 2 metre long flat bed.


Brussels Airlines self check-in increases by over 30%
According to Brussels Airlines, 1,1 million of their passengers checked themselves in on-line or using airport self-check-in machines last year. This represents a 30% increase compared to 2007. Some 40% of all Brussels Airlines passengers now use self-check in.

Corendon to add 3 new planes to its fleet
Corendon has announced the addition of 3 new planes to its fleet. From March 27th the airline will offer daily connections from Brussels and Amsterdam to Antalya; in the summer season these will be supplemented by flights to Istanbul, Bodrum, Izmir and Dalaman.

Brussels Airlines opens new routes to Vilnius, Seville and Palermo
Brussels airlines has announced the opening of three new routes from Brussels. Flights to Vilnius, currently European Capital of Culture, commence on 30th March with 4 departures per week. From April 4th, the airline will also re-open its Seville route with 3 direct flights per week. Also on April 4th, weekly flights will commence from Brussels to Palermo, Sicily.

St.Stanislaus cathedrale

Ethiad increases flight frequency between Brussels and Abu Dhabi
Ethiad Airways, The UAE’s national carrier, is to further increase its capacity on its Brussels-Abu Dhabi route. From 29th March 2009, weekly direct flights will increase from 4 to 6.

KLM appoints designer for new ladies uniform
Dutch fashion designer Mart Visser is to design KLM’s new ladies uniform. The uniform will retain the KLM blue colour introduced in 1971 and will be introduced in April 2010.

New Embraer-190 for KLM cityhopper
KLM cityhopper recently started operating the EMBRAER 190 E-jet on one daily flight between Brussels Airport and Amsterdam Schiphol. The EMBRAER 190 is a twin-engine jet, which can carry up to 100 passengers and which burns 9% less fuel than its predecessor and therefore emits less CO2.

British Airways orders more eco-friendly aircraft
British Airways has ordered six Embraer 170 and five new Embraer 190SR planes. The new planes have significantly lower carbon emissions than current planes and are due for delivery in September 2009.

Air MaltaAir Malta and bmi Sign Codeshare Agreement
Air Malta and bmi have recently signed an agreement where bmi will codeshare on Air Malta’s flights between Malta and the UK.

Star Alliance introduces new Middle East Airpass
With Egyptair joining Star Alliance in 2008, the network now has extensive Middle Eastern coverage covering 28 destinations in 13 countries. The Star alliance’s new Middle East Airpass can contain between five and 10 coupons, and enables air travel on these routes to be purchased from USD 110 to USD 210 per coupon, depending on the distance travelled.

VLMVLM flies a new destination from Antwerp
During a press conference held in the Antwerp International Airport on March 11, 2009, Johan Vanneste, Managing Director of VLM Airlines, announced that starting 4 May 2009, VLM Airlines will operate three flights per day between Antwerp and Frankfurt using a Fokker 50 aircraft. The airline will offer flights in code-share with Air France. Next to London City and Manchester, Frankfurt is the third VLM destination out of Antwerp. This new destination and the business friendly timetable, offers the possibility handle your affairs within the day, avoiding overnight stay.

Star Alliance launches Star Alliance Academy in Belgium
Star Alliance has launched the Star Aliance Academy for travel experts in Belgium. In collobaration with NHTV, the university of Breda, the alliance developed 4 academy sessions for the business travel sector. During these 2-day sessions, it will cover such topics as the aviation market, business travel management, airport management and airline economics. The first sessions takes place on May 7 – 8. The classes will be taught in English.

Brussels Airlines launches
A major condition to join the Star Alliance is to have a full service Business Class and this is the reason why Brussels Airlines are launching their own:
Passengers with a reservation have many advantages such as car park in the VIP section of the parking garage, free access to the airport lounges and extra luggage allowance. And let’s not forget the premium meals, champagne and pralines included!
Decrease in business by 20%
Belgocontrol confirms that the month of February was a very bad month for the airline industry: the 17.153 flight movements translate in a decrease in business by  a fifth! Brussels South Charleroi Airport registered a decrease to 5.739 movements or a third! Commercial flights only saw a slight decrease, although Charleroi saw a 21% increase in passengers, reaching a total of 228.784.



European Hotel Consortium acquires hotel development
The European Hotel Consortium (EHC) – a joint venture between PREM Group and Goodbody Stockbrokers - has announced tha t it is to invest €27 million in the acquisition and refurbishment of a property on Brussels’ Rue du Marais for conversion into a boutique four-star hotel. The building will become a Leopold Hotel and is due to be completed in July 2010.


2009 sees opening of 2 new Sandton hotels in Belgium
The young Dutch hotel group Sandton is taking over two new Belgian hotels this year: the design hotel ‘Stanton d’ in Kortrijk and the Sandton Château Maasmechelen on the edge of the Hoge Kempen National Park.


Romantik Hotel Le Val d’Amblève in Stavelot renovated
The Romantik Hotel Le Val d’Amblève has been recently renovated and expanded to include state of the art meeting rooms. It is set in parkland just outside Stavelot and close to the Francorchamps circuit.



Indigo‘Hanging gardens of Paddington’ stunt
The largest hanging basket in the world now dangles from Paddington’s new Indigo Hotel, the first foray by the IHG chain into Europe. Three more London Indigo hotels are set to open soon.


‘The 1835 White Palm Hotel’ brings new 5* luxury to Cannes
‘The 1835 White Palm Hotel’, a luxurious, entirely renovated 5* hotel opens on Cannes’ old harbour front this March. It features a rooftop restaurant with panoramic terrace and swimming pool, as well as 600m2 of daylight-filled meeting rooms.


Rezidor opens new Paris boutique hotel in Haussman building
The Rezidor group has opened a new boutique hotel in Paris. The Radisson Le Dokhan’s Hotel, Paris Trocadéro is located in a Haussman-designed former private residence in Paris’s prestigious 16th Arrondissement.


Eurostars Madrid Tower Hotel opens
The 5* Eurostars Madrid Tower Hotel has opened in one of Madrid’s four ‘Cuatro Torres’ skyscrapers. The hotel is the third Eurostars hotel to open in Madrid and the 51st in the chain’s portfolio.



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