Sunday, March 29th 2020.


Bruce Taylor


By Bruce Taylor




Montreal Montreal Montreal

Our five days & five nights in Montreal and Sacacomie in the region of Mauricie were simply sensational. It was one of the best destination educational tours I’ve ever taken part in. It was certainly the first one specially created and carefully planned for meetings & incentive specialists.  It was a brilliant combination of city and nature with new experiences, thrills and many memorable moments. In short, an outstanding incentive to bring business to Québec..
And yes, their promotional slogan really is true:

Quebec, official supplier of excitement since 1534!



  • Unique combination of a big city with the great outdoors close by (unlike any other snow sports destination)
  • Compact safe city (you can walk anywhere)
  •  Mini-Manhattan on a human scale (51 storeys max height)
  • Good access with direct daily Air Canada flights from Brussels
  • Good public transport with Metro
  • Green city dominated by Mont Royal, and full of parks and gardens
  • Never a dull moment: a city of 106 annual festivals including Jazz Fest, Just for Laughs, Francofolies...
  • Legendary hospitality of the Quebecois. Friendly & welcoming, even at immigration
  • A blend of North American know-how and French flair
  • Cosmopolitan melting pot of so many international communities as evidenced in food, music and culture
  • Variety of quality accommodation especially suited for meetings & incentives. 27,000 beds with 15,000 in the centre and 4,000 linked underground to the Congress Centre
  • Excellent congress facilities. Hotels within walking distance of the Convention Centre (capacity 12,000)
  • Good quality/ price ratio
  • Creative and innovative, capital of the new circus where Cirque du Soleil was born
  • Young city with four universities (two Francophone/two Anglophone)
  • Committed professional MICE industry: Convention Bureau, DMCs, hoteliers….
  • Variety of active venues (where something creative is always happening). In Montreal it’s always easy to organise original events.
  • Great incentive gifts, especially in winter – body warmers, mittens, scarves… of course eternal maple syrup in all its attractive forms.

Meetings & Events help in Montreal
Lynda Cadieux  in Paris & Montreal
Marc-André Gemme in Montreal

Meetings & Events help in all Québec
André Martel
Destination Quebec, Paris




In three short days we discovered the essence of the city through its venues, activities and multicultural gastronomy. We saw no dead conference centres. We didn’t visit endless hotel bedrooms. We experienced live venues where something creative was always happening.
And everywhere we went, we met charming welcoming people for whom nothing seemed to be too much trouble. That’s just the Montreal way….


Comedy cooking and mixology

Montreal Montreal Montreal

Situated in the heart of Vieux Montreal, Ateliers & Saveurs is a new generation school of cooking, cocktail mixing, wine tasting and pure entertainment. We went there on our first night to make (and consume) cocktails and tapas. It was a great icebreaker for people to get to know each other in an informal setting. It also kept us wide awake despite the 6 hour time change.

Chefs Benoît & Rodolfo made cooking fun and our dancing barista taught us the secret of mixology (hiding the strength of the alcohol) in a Cosmic Blueberry Special. We added a little bit of this and a little bit of that and then we certainly ‘shook it all about’ to music. Not quite sure what we put in it. We were all a little jet lagged by the end, but it had a kick like a mule….!
Fun workshops for 10 to 120 participants


Contemporary arts at the Arsenal
MontrealGriifintown, right next to Vieux Montreal, is the city’s former industrial heartland. Like London’s East End, it’s where successive waves of immigrants settled starting with the Irish in the 18th century. It’s now undergoing major redevelopment and is set to become fashionable.

It´s the home of the Arsenal, a former boatyard, which has been lovingly restored over 12 years and transformed into a mixture of contemporary art gallery and major event venue. It is the dream-come-true of a couple who are both art collectors. It has flexible space for all kinds of original events.


Image, sound, lights, art…….
Created in 1995, SAT (Society of Technological Arts) specialises in art technology. It is a cross-disciplinary centre where artists work with engineers to create art using new technology. The central dome where students experiment with light and music is like a planetarium without stars, but with intricate laser patterns instead. This is a meeting place for innovation In addition, there’s an outdoor terrace for receptions with projections on to neighbouring buildings


Festivals and all that Jazz…..
MontrealLa Maison du Festival Rio Tinto Alcan the HQ of the world famous jazz festival is in the heart of Montreal’s equivalent of the London West End. But the ‘Quartier des Spectacles’ is a lot more modern with its 80 different artistic venues in the space of one square kilometre.

This home of jazz houses an art gallery, restaurant (Le Balmoral), theatre-conference room for 250 (l’Astral), an entertaining exhibition on the story of the festival plus a view over the Place des Festival  which can hold up to 80,000 people for big concerts. Jazz Fest lasts 11 days, at end June/beginning July, and takes place throughout the city. It brings together some 3000 musicians for over 800 concerts, the great majority of which are free.


Secrets of the Circus


Housed in Montreal’s first railway station, Cirque Eloize was founded 35 years ago. It’s the new circus mixing art and theatre. Here at their studios, you can participate and learn the basics – acrobatics, trampoline, juggling….with patient artists who have years of practice and who have travelled the world performing. It’s an original exercise in concentration, discipline and balance. And it’s also a lot of fun.  A unique circus experience; you can combine a workshop with a gala dinner including a proper professional performance…


MontrealBreakfast at Birks, the world’s most beautiful jewellers
Smoked salmon and mimosa on the mezzanine, overlooking some 1500 square metres of jewellery laid out in what looks like a Neo-classical ballroom. There can be few other ways to have such an original breakfast, brunch or afternoon tea.

Birks dates from 1879 and has 30 stores across Canada. This is very definitely their flagship which they opened especially for us for breakfast, an hour and a half before normal opening hours. Private receptions are also possible for up to 300 on the shop floor.


“I am an Artist!”

Montreal Montreal

DMC Zeste took us on a surprise visit to the Gora modern art gallery, not just to look at pictures but to paint one collectively as a group. In this art workshop we learnt how to be spontaneous children again and even play with Plasticine. Our teacher, Karo T, is an artist with a background in communication. “We’re all artists underneath but we have rationalised our creativity. We have to re-find the artist in each of us.  Art is all about emotions and original ideas.”

We were divided into three groups and in turn had to paint our view of Montreal on a collective canvass. When we were not painting we were creating Montreal in Plasticine and dreaming up a slogan – Crazy Montreal; Montreal, set me on fire……Our canvass was named Explosion as in the explosion of colours, creativity and energy you find in Montreal. At the end we could all shout confidently, “Je suis artiste…”

In the case of individual companies, you can incorporate your business message into the art. And you get to take home your collective painting with the corporate message and the participants get a small poster of it to frame. Business solutions can be found in art, and art is increasingly used in the corporate world.

Zeste Incentive
Marie-France Lajoie


Snow-shoeing across Montreal’s Mini-Mountain

Montreal Montreal Montreal

Mount Royal is 234m at its highest point and no skyscraper in Montreal can go higher – a maximum of 51 storeys.  DMC Vitamine Canada took us up the ‘mountain’ and put us in traditional horse drawn carriages for a ride in the 200 hectare park to the wonderful view over the modern business district and the St. Lawrence River.

We then exchanged horses for snowshoes and continued on foot with a knowledgeable guide from the association of friends of the park interpreting the local flora and fauna for us. What must be even better is to do the same snowshoeing by moonlight, ending up with the same cup of mulled wine!

Vitamine Canada
Odette Guay


The Good Old Quebec Days

Montreal Montreal
Montreal Montreal

One hour west of Montreal towards Ottawa is a 120 acre plantation of hundred year old maples.  It’s the Sucrerie de la Montagne where sugar shack owner the colourful Pierre Faucher and his son Stefan perform their Québec magic to create delicious maple syrup in the traditional style.

They also provide an evening of traditional Québec food and entertainment. We started with a caribou (a mix of red or white wine, blueberry wine, whisky and maple syrup!) and then sat down at long tables, ate real country food and listened to Québec country music which soon had everyone on their feet dancing.  And from among our group emerged a star, Els Seymus from BCD Travel on stage singing Creedence Clearwater Revival’s ‘Rolling on the River’. A night to remember!


Not just an ice hotel, an entire ice village!

Montreal Montreal

‘Le Village des Neiges’ was built for the first time in December 2011 on the island of St. Hélène in the St Lawrence River. This year the season was shorter than expected and things were already melting seriously by mid-March due to the higher than normal temperatures.

However, the view of Montreal by night was spectacular and the whole village was still impressive: 25 igloo bedrooms, ice bar, restaurant, conference room for 200, chapel for weddings…With crisp snow lying deep around, it must indeed be a magical place.


Sauna in the city

Montreal Montreal Montreal

A wonderful place to unwind after a long flight or to spend a relaxing Sunday morning overlooking the frozen city….Bota Bota is a former river ferry which has been transformed into an elegant spa. Hot tubs, cold tubs, a Jacuzzi with a view combined with relaxing Swedish massages. Great views over harbour and city…



Montreal hoteliers were with us at breakfast lunch and dinner, networking and making contacts, not talking among themselves as they do in so many other countries. There were too many to mention here, but they were all enthusiastic partners of the Montreal Convention Bureau and eager to do business.

We stayed in the Westin right opposite the Congress Centre and were impressed: the amazingly comfortable beds with the Starwood pillow collection, the meeting rooms, the service and attention to detail.

Our French colleagues were in the next door Intercontinental

The world’s first Ritz Carlton (130 rooms) celebrated it centenary on 31 December, but it was actually closed at the time. It has just reopened after 5 years and a 200 million dollar refurbishment.

Others included St. Sulplice (108 suites), Hotel Omni (299 rooms), Hyatt (600 rooms), the giant Fairmont Queen Elizabeth (1037 rooms)….

And not forgetting all the creative food, local Quebecois produce and great restaurants:

Le Hangar, Bistro Le Balmoral, Newtown, Birks Café, Quartier Général…..



MontrealAir Canada operates direct daily flights, Brussels-Montreal, by Boeing 767-300 with 187 seats in economy and 23 in First Executive in just under 8 hours.

In economy food and drinks, as well as a personal touch screen TV, are included in the ticket price.
For a very small extra fee it is now possible to purchase to emergency exit seats with extra legroom.

For all winter MICE group business, contact the Air Canada sales department, but copy in Belgium’s Sales Manager, Gina Verkouter. Group rates for January and February are highly competitive. There will again be special Air Canada agents’ rates for personal educational visits in the autumn.

This year Air Canada is celebrating its 75th Anniversary which centres on the new Boeing 787 Dreamliner. AC has 37 on firm order and the first seven will be delivered in 2014.

Thanks again to Air Canada for making this unforgettable inspection tour possible.

+32 70 220 100 (Sales)


Montreal experienced
By Bruce Taylor



Sacacomie Sacacomie

Welcome to the region of Mauricie. Situated two hours north of Montreal off the road to Quebec City, this is a wild world stretching across 40,000 square kilometres.  It features no fewer than 17,500 lakes including Lake Saint-Pierre which is designated a UNESCO Biosphere Reserve; a Canadian National Park and the impressive Saint-Maurice Valley. La Mauricie is certainly the big outdoors.

For winter Jacinthe Doucet of Tourisme Mauricie recommends “a stay in a lodge; these inns of the forest where you can do multi-activities on snow and ice, and get a real feeling of space and nature. In summer and autumn there’s just as much to do: wildlife watching, canoeing, fishing, interpreting flora and fauna…. Our European visitors should always combine an urban fix in Montreal with the stunning nature of La Mauricie”.

Hotel Sacacomie, the house on the lake
This amazing hotel-resort or mega-lodge is privately owned and has 109 rooms, including 5 suites. It employs 187 staff in the hotel and outdoors for the activities. The nearest town, St.Alexis-des-Monts, with 3000 inhabitants is 15km away. Sacacomie is in a world of its own and entirely self sufficient as a wonderful winter experience.

t is true that we missed the best of the snow. For that you have to go in January-February, but it was spectacular and in mid-March we could still enjoy the last week of snow sports.



  • A real back-to-nature outdoor experience
    Winter: snowmobiling, dog-sledding, ice fishing….
    Summer: quads, seaplane, kayak, trapper hiking, observing bears & beavers….
  • More exotic than the competition (Finland). Days longer in Quebec. More humour and entertainment in languages you can understand
  • A creator of experiences and emotions
  • Snow outside, warm and cosy atmosphere inside. All public rooms have open fires with huge logs burning
  • Recommend groups arrive direct from Montreal airport on the first evening so they can start straight into the activities the next day without wasting time. Large groups broken into smaller groups of 8-9 for snowmobiling and they alternate activities.
  • Good food and friendly service as you would expect in Quebec
  • Excellent breakfast buffet providing fuel for the active outdoors
  • WI-FI throughout
  • 450 square metre conference room.  Gala dinners for up to 350. Series of smaller breakout rooms
  • Superb indoor and outdoor spa facilities



Sacacomie iced welcome with stunning lake view
We arrived from Montreal direct to the hotel. But in spring-summer you can be dropped off before reaching Sacacomie and do the last 25 minutes by Indian canoe and enjoy a welcome cocktail on the hotel’s lakeside beach!

But our welcome was just as warm. We were led out immediately onto the hotel terrace with its breathtaking view stretching forever across the lake to the wooded hills beyond. Here we were served a traditional welcome ‘caribou’, not just iced but in small glasses made of ice which we then proceeded to throw over our shoulders into the snow below for good luck. A briefing dinner followed in a small private dining room.


100 snowmobile kilometres on deserted forest trails

Sacacomie Sacacomie
Sacacomie Sacacomie

2500 km of snowmobile tracks criss-cross the forests and make the countryside accessible.  Hotel Sacacomie has the latest in 4 stroke snowmobiles which produce less noise, give better consumption and do less damage to the environment.

They also provide all the gear you need – helmet, jacket, trousers, boots, balaclava, huge mittens… Dressing takes quite some time but in the end you’re completely snow-proof and look like you’re setting off into outer space. Out in the yard you pick your spacemobile and await instructions from Steve and Robert, the guides. There’s a serious briefing on how to operate and ride these expensive machines, and on safety.

We then set out cautiously in two small groups of five on our 53km to Lac Blanc. It is difficult to describe the sensations you feel. For the first few kilometres you’re holding on for dear life, squeezing the brakes and seeing nothing but the snowmobile ahead which you’re desperately trying not to crash into. Then you begin to relax, the speed increases and you dare to look around you and see forest and lakes flashing by. The sun on the snow creates an energising luminosity. It’s all wonderfully exhilarating. There’s no other word for it. Speed ranges from 40 to 60kph, but on the way back we crossed a huge frozen lake and almost took off!


Ice-fishing and trout tasting

Sacacomie Sacacomie Sacacomie

There is nothing more satisfying than catching your own lunch, although in this case it turned out to be only the aperitif. Native American ice fishing is now a traditional activity in Quebec and we had a great chance to try our hand at it. Because time was short, the holes in the ice had already been drilled for us. All we had to do was take a rod, put some bait on the hook and start fishing. At the first tickle, you pull up the rod quickly and bingo, you have a small silver trout.

Sacacomie Sacacomie

Local tradition dictates that the first person to catch one has to kiss it. This was André from Destination Quebec who was obviously the most experienced among us! Then Sebastien, our ice-fisherman cooked us trout on a log fire at the side of the lake. An unforgettable and delicious experience.


Up, up and away in a sea-ski plane

Sacacomie Sacacomie Sacacomie

It was a surprise to see a small 5-seater sea plane coming into land on a frozen Lac Blanc.  It was even more surprising when we realised it had come especially for us. We split into two groups for the experience of a lifetime and a 20 minute flight up, up and away over magnificent lakes and forests…These small aircraft also do transfers from Montreal Airport to Sacacomie and the other lodges in the area.

Sacacomie Sacacomie


Fondue in the forest

Sacacomie Sacacomie Sacacomie

A 10 minute walk away from Sacacomie is the hotel’s Maple Forest Pavilion. It´s a party place for up to 150. We were only 14, but there was still a great atmosphere. On the menu: a welcome bonfire and open air aperitif, a delicious fondue with different meats, an original dessert of molten maple syrup poured over fresh white snow (and solidified into candy)….all accompanied by live music from a Quebec trio and our own entertainment and dancing!


Sledding silently across a frozen lake

Sacacomie Sacacomie Sacacomie

….in control of your own sledge drawn by 6 energetic dogs. Sacacomie has 125 huskies and malamutes all trained to work in teams. At the kennels we met our guide François who gave us some basic instruction – keep your foot on the break when you stop or want to slow down, make sure the reins are taut so the dogs don’t get too close to each other and keep your distance from the sledge in front.

We set off in pairs with the courageous ones taking the first turn as sledge drivers. The dogs had been yapping and barking constantly. Suddenly they went quiet as they start to run enthusiastically across the silent lake as if craving exercise. Another unique winter experience, signed Sacacomie.


Stories about Native Americans

Sacacomie Sacacomie
Sacacomie Sacacomie

Take a trip into the world of the First Nations with American Indian Marcel Bonville as your expert guide. On a site in the forest there are reconstructions of different First Nation dwellings - shaputuan, longhouse, tepee, yurt… Marcel tells fascinating stories of Native American history; their lifestyle, the tools they used, the animals they hunted…. It is possible to organise lunches and barbecues on the site. And you can even try your hand at tomahawk throwing!


Relaxing out & indoors in Sacacomie`s luxurious Geos spa
The website claims: “Visitors begin by spending 15 minutes in the sauna or Nordic baths, followed by a plunge into a pool of icy water. The resulting shock produces a number of benefits, including an almost instantaneous drop in stress levels. Alternating between heat and cold, in combination with the water’s curative properties, promotes circulation and eliminates toxins in the body while simultaneously relaxing sore muscles”.
Yes, it was certainly a cure for sore snowmobiling muscles…!


Hôtel Sacacomie contacts
Ms Colombe Bourque
Director of Sales & Marketing

Praskovia Kourbatoff
Sales Manager

Meetings & Events help in Mauricie
Jacinthe Doucet

Meetings & Events help in all Québec
André Martel
Destination Quebec, Paris



Els Seymus, BCD Travel Antwerp
Els SeymusIt was my first visit. Montreal is a great destination for meetings with good hotel capacity. I still need to think more about incentives although the circus ideas are very nice, and of course the Cirque du Soleil comes from Montreal. I would probably build a programme around the circus. And for Belgians there’s another advantage…the food is very good. The service was excellent everywhere and everything was well organised.

Sacacomie is more a destination for incentives, perhaps in combination with a meeting. There are lots of activities in both winter and summer and here you really participate. The flight in the ski -plane was amazing. I loved the snowmobiling and the fishing, and eating what you had just caught.
The Air Canada service was also good with an easy check-in

Sacha Otten, Helms Briscoe Brussels
Sacha OttenMontreal has got almost everything: culture, cuisine, great incentive possibilities, reasonable prices and incredible bonuses for congresses in 2012 ($10 per delegate, and no attrition…). I really liked the art workshop.

It was my first time in Sacacomie. It’s a fun destination, especially for younger corporate groups who are not overly spoilt and can enjoy a back to nature experience. Clients must be told not to expect the Ritz Carlton. Winter is unique with the snowmobiling and dog-sledding.

Inge Van Breugel, Omnia Travel Leuven
Inge Van BreugelIt’s my first time in Canada and it’s certainly a destination I’ll propose to my clients. The more I saw of Montreal, the more I loved it, especially the views from Mont Royal over the river and its bridges. I enjoyed the art workshop and the snowshoeing with a guide who really loved her job. It gave me a good feeling.

I was overwhelmed by Sacacomie right from the moment we arrived and drank a caribou on that terrace with such an amazing view. I understand people coming here to de-stress, in a place where there’s time to talk and enjoy food with no mobile phones or TV. People are close to nature.
The highlights? Sacacomie was all one great big highlight with the snowmobiling, ice fishing and dog-sledding. At first I was  a bit afraid for the dogs until I saw they enjoy what they do…..


Edith Mercenier, Travex Brussels
Edith MercenierThis is the second time I’ve been to Montreal, and I always thought it was just for congresses. I now have some new ideas for incentives, especially connected to the circus.

It was my first time outside the city and the Mauricie region was so impressive.. I loved everything about Sacacomie. It was a surprise to participate in so many activities like snowmobiling and dog-sledding. It’s certainly not a place to rest and relax!


Yannick Bertels, Ycare Brussels
Yannick BertelsI know Canada well: the quality here is constant. There are no ups and downs and Québec is always improving.  Apart from Montreal, there are so many other things to see and do.
It’s very rare for me to accept such an invitation for a study tour, but this one was exceptional. It was organised for professionals and gave us an ideal update on Montreal for incentives and events. Breakfast at Birks for example was unique, just the sort of experience we need for an incentive.

Sacacomie represents real quality both in service and food, and the way they look after their clients. The ice fishing for trout was extraordinary, especially getting to eat them marinated afterwards. It’s something you never get the chance to do. It’s small pleasures like these which surprise people.

The whole programme was made especially for us with ideas which we can sell to our clients. Air Canada’s servicewas also excellent. The flight attendants are experienced and they smile and give you a sense of safety. Small details, but that’s the strength of Air Canada.


Eric SchorreelsEric Schorreels, UG Incentives Mechelen
I came here first in 1989 and have been back 8 or 9 times. But this is the first time I have seen Montreal from an incentive perspective and discovered real incentive events. I already sent a note to my colleagues saying I now know what to do in Montreal and how to fill the days with unusual things.

I like Sacacomie very much although some items like the rooms are not yet on a 5 star level.
The place is perfect as are the facilities, the organisation, the brasserie food….


Cindy Planer, CarlsonWagonlit Brussels
Cindy PlanerThis was my first time in Canada. Montreal & Sacacomie were a great combination of city and country. The cooking & cocktail show on the first night was a good way for small groups to get to know each other.

The other highlight was the snowmobiling and dog-sledding at Sacacomie. They’re things we don’t get the chance to do at home. An incentive programme? I would start with 2 nights at Sacacomie and end up with one night discovering the night life of Montreal with the chance to meet all those charming smiling people…..


Evi Van Helleputte, Passaporta Brussels
Evi Van Helleputte It was my first time in Quebec. it was an unforgettable experience with fantastic people. ‘Je suis tombé en amour’ with the lifestyle. I was impressed by the professionalism of the people we met everywhere...DMCs, hoteliers and the convention bureaux staff. The Montreal highlight for me was the circus workshop. It was really unique.

Montreal should always be combined with the outdoors and nature. Sacacomie has so many possibilities. Everywhere was special and splendid;  from the first view we had over the lake to all Gina Verkouterthe activities and the spa. Everything was well organised. It was also the first time I’ve flown Air Canada and my impressions were positive. More than ever I'm convinced about the possiblities this destination has to offer.


Gina Verkouter, Air Canada Belgium
I love Montreal and this time I’ve seen it from another side…from the point of view of the meeting & event organiser.

Sacacomie, I recommend to everyone. I always try to include it. It gives the best impression of how to enjoy and respect nature in Quebec.


André Martel, Destination Québec Paris
André Martel We always try to vary the experiences, seasons and regions. It was a good educational with good partners: Air Canada, Quebec’s Tourism Ministry, the region of Mauricie, and Tourism Montreal & members.

It was a priority to present incentive products. It has been a big investment in both time and money for everyone, and it’s the first time we have done it for as long as 5 nights. We wanted to highlight our USP which is this unique combination of city and nature, especially in winter.

It’s always a pleasure for me to hear people talking so positively about Quebec hospitality and the warm welcome with which we greet our visitors. And thanks to our partner Air Canada with whom we work so closely on the Belgian market.



Montreal & Sacacomie experienced
By Bruce Taylor


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